Ralph Waldo Emerson once said “Build a better mouse trap and the world will beat a path to your door.”  Well, Ralph, you should see the world today.  It seems that the majority of the business world is constantly consumed in the perpetual race of building a better and more expensive “mouse trap”.  Unfortunately, better doesn’t necessarily suggest quality and or value.  Consumer empathy is scarce in the “Supply and Demand” arena where quotas, mark-ups, commissions, competition and profit margins call the shots.  Where does it end?

   In my position as Marketing Manager for American Plumbing Solutions, Inc., it is imperative to be aware of the customer’s needs and concerns in order to provide them with a service that offers quality and value. It is one thing to build a better mouse trap.  But if everyone finds owning a cat is more rewarding for them, it won’t matter how many bell and whistle upgrades you offer with that trap.  It jut doesn’t quite measure up to the amusement of the cat tail-chase.

   I have had both the pleasure and the privilege to meet some of the most amazing people while networking through the local Chambers of Commerce.

   During most chamber functions it seems that business is often the last subject on the itinerary, taking a back seat to community service, charity and fellowship.  Chamber members come to realize and understand the importance of Good Will, not only during the holidays, but in every day life.  Thriving to achieve goals together, helping others to be successful in their personal and professional lives and all the while striving to maintain integrity, quality and value as the leading consumer products has rendered the mouse trap trade obsolete in these parts.

   As you take part in the many traditions of the holiday season with your family and friends, take the time to appreciate the many organizations and businesses that have adopted “Good Will Toward All” as an aspect of daily business.

Joy to the World and Peace on Earth